Pumpkin Spice coffee drinks, Pumpkin ravioli, and Pumpkin ice cream are showing up on shelves earlier than ever. Starbucks even launched their Pumpkin Spice lattes in August this year. As we approach Fall and Winter, cozy flavors and LTO products will pop up on shelves and carry traditions of the season. These early releases give us insight into the flavor trends keeping us warm this winter.
Top Trending Flavors for LTO
Pumpkin Pie Spice
Caramel
Peppermint
Chocolate
Cheesecake
Spiced Apple
Gingerbread
Flavors like Pumpkin Spice have continued to grow in popularity over the years. In fact, the CAGR from 2017-2021 shows a 13.6% increase in the number of products launched. Caramel saw an astounding 18.9% CAGR. These indulgent flavors are often used for bakery goods, RTD beverages, and snacks.
Flavors to Watch
Maple
Marshmallow
Pear
Cranberry
No flavor combination is off limits when it comes to indulgence and nostalgia. Flavor combinations like Candy Cane Brownie, Burnt Caramel Cheesecake, and Eggnog French Toast allow for a playful take on all the winter classics. Some classic flavors are getting a botanical twist like Apple Rosemary, Cranberry Cardamom, and Blackberry Mint. These flavor combinations create new experiences.
Flavors and flavor combinations during the winter months are about creating taste experiences that tantalize taste buds and leave an impact. The fall and winter are times for flavors to feed into consumers’ childhood memories: building snowmen only to be rewarded with hot chocolate, having cinnamon french toast in the mornings with warm maple syrup, or apple picking with cider donuts.
Thinking about your next LTO flavor? If you want to stay ahead of trends as you develop your product, our team of flavor scientists and experts is here for you. Contact us today to see how we can help you get your product to market.
Flavor Insights believes this information to be correct. No warranty, guarantee, or representation is given or made in respect to the information provided. Flavor Insights is not in a position to validate the actual production or labeling of products. Flavor Insights recommends that all finished product labeling be reviewed by legal counsel, and finished product and label claim testing be confirmed to ensure product label accuracy
Source: Innova Market Insights
