Muscle Milk Founder Launches Flavor Company

As the founder and creator of Muscle Milk, Greg Pickett helped make protein drinks palatable for mainstream consumers. In his latest venture, Pickett wants to elevate taste profiles across the beverage spectrum.

Approximately two years after selling Cytosport, the parent company of Muscle Milk, to Hormel Foods for $450 million, Pickett launched Flavor Insights, a flavor innovation and product development firm.

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