Benicia Firm Tackles The Art of Food Flavoring

Pictured: Nikki Brown, founder Greg Pickett’s daughter and the firm’s CEO (courtesy of Lisa Duncan Photography)

Why do some foods just taste so darn good? How can a packaged granola bar give off a hint of cherry, or clear water have a burst of refreshing citrus with each sip? Flavor is fickle and elusive. But a Benicia Industrial Park entrepreneur is unlocking the mystery. A former racecar driver, at age 70, has launched Flavor Insights, a firm that’s on the cutting edge of flavor innovation and product development.

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